Turning Every Ride Into
High Impact
Media Experience
Turning Passenger Attention Into Engagement,
Commerce & Insights
Full Passenger Engagement.
From the moment they board to the moment they pay owning every touchpoint of the passenger journey for brands while delivering genuine value for riders.
Advertising & Brand Communication
Programmatic DOOH placement with real-time campaign optimisation. Homepage takeovers, floating overlays, and contextual ads served at the right moment of the journey.
Explore formats →
Shoppable Ads & Commerce
Turn attention into action with QR-powered interactive campaigns. Passengers scan, claim, and redeem offers with measurable conversion tracking at every step.
See how it works →Media & Entertainment
OTT streaming, live sports (PSL), games, news, and engaging curated content for everyday passengers.Powered with branded adjacency opportunities.
See content →Payments & Fintech
Seamless in-ride payments via QR and NFC enablement. Sponsor the payment moment, the highest-intent touchpoint in the entire ride.
Learn more →Every Ride. Reimagined.
CalCart turns 20–30 minutes of idle time into something genuinely useful and entertaining. No boredom. No blank staring. Just a smarter journey.
The Attention You've
Been Looking For.
Your audience is seated, captive, and within arm's reach of a screen. No scroll, no skip, no competing content. Just your brand and a passenger with nowhere to be for 24 minutes.
Get The Most Of CalCart's
Mobility Media Funnel
Six formats covering every stage — from first impression to final conversion. Mix and match for full-funnel campaigns.
Home Screen Placement
Premium homepage inventory. Your brand is the first thing passengers see when the screen activates — continuous, high-impact visibility throughout the entire ride.
Interactive · QR · CTA
Location-Aware Promos
GPS-triggered ads fire when the vehicle enters your defined radius. KFC 500m ahead? Passengers get 20% off instantly. Proven with QSR, retail, and fuel brands.
500m Geo-Trigger · Real-TimeIn-Ride Video & Streams
Pre-roll and floating overlay ads alongside OTT content, HBL PSL live cricket, news, and curated media. Reach passengers at peak engagement.
Pre-Roll · Overlay · Live Sports
Sponsored Games & Rewards
Brand-sponsored spin-the-wheel, quizzes, and contests. Passengers play, win prizes, and redeem via QR — driving real-world footfall and app downloads.
Gamified · Prize-Driven · QR Redemption
Payment Screen Sponsorship
Own the transaction moment. Logo integration, branded QR payment flow, and exclusive cashback offers at the highest-intent touchpoint: fare settlement.
High Intent · Fintech · Brand LogoEvents, Listings & City Guide
Promote concerts, restaurants, product launches, and exhibitions through the city guide and Paperazzi e-magazine. Passengers in discovery mode, ready to explore.
Contextual · Editorial · TicketingFrom Ride Start to Brand Action
Automatic, seamless, zero friction — for the passenger, the driver, and your campaign.
Introducing All New
In-Ride Entertainment
Play curated content & catch every game. CalCart streams OTT-quality media directly into the ride, keeping passengers engaged and your brand in context.
- OTT Media
- In Ride Live Sports Streams ts
- Breaking News & Current Affairs
- Lifestyle E-Magazine
- Sponsored Games & Jeeto Pakistan
Real Numbers. Real Campaigns.
The CalCart Ecosystem
An ecosystem anchored by the most prominent players across mobility, media, payments, and retail in Pakistan.
Ready to Own the Ride?
Talk to our brand partnerships team and get a custom media plan for your next campaign.